The Ideal Experience of Getting a Date
partnered with Lextant
Team (left to right): Chris Bartoldus, Siwei Pu, WonJoo Lee (Me), Cherie Chung, Laura Ford
About the project and goal
Online dating is rapidly growing in our society nowadays. However, the majority of the dating system consists of picture swiping. Even when many people use those platforms to look for a date, they were not pleased with how the system works, mostly judging by looks. Our was to find what do people expect out of online dating platforms and the ideal experience of getting a date.
Our contextual research focuses on two specific experience insights, as provided by Lextant, our partnering firm.
Emotion, How does the user feel?
Behaviors, How does the user perceive, process, or react to the experience?
(Detailed research methodology, process, insights, and user testing can be found on the process book)
A printed magazine in a chocolate box with the research process and results.